Thursday, 29 October 2020


Jolly Good, NCCBTR collaborate for VR Therapeutics

06 April 2020 | News

Partnership Aims to Develop World's First Cognitive Behavioral Therapy VR for Patients with Depression

Image credit- shuttershock.com

Image credit- shuttershock.com

Japanese startup Jolly Good Inc. and the National Center for Cognitive Behavior Therapy and Research (NCCBTR) announced that they have entered into a clinical trial collaboration agreement directed toward the development of digital health solutions.

Under the agreement, Jolly Good will develop and commercialize CBT VR in Japan and certain other overseas markets for patients with depression. Before the collaboration accord, Jolly Good applied for its "VR Diagnostic treatment system" patent in Japan on February 26, 2020 (patent application numbers: 2020-030723).

In the trial, the two partners will provide CBT focusing on positive-valence system using VR toward patients with moderate to higher depression. In addition, they will test the safeness and effectiveness of the VR therapeutics.

The hypothesis is that by exposing patients under virtual reality related to positive-valence, it will decrease the suppression of activity making the patient available to find positive-valence in real-life situations as well. This will improve the symptoms of depressions, especially anhedonia.

This research will prevent severe depression and decrease the number of hospitalized patients. In other words, the partners want to promote the use of VR and AI technology for effective treatment of depression that does not rely on drugs.


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