Prenetics, a HongKong-based genetic testing and digital health company, has announced acquisition of DNAFit, a UK-based genetic testing company, to expand its global footprint and extend its reach in the consumer market.

This is the first acquisition Prenetics announced after it received $50 million from Alibaba Hong Kong Entrepreneurs Fund and Ping An Insurance. 

DNAFit works directly with consumers, using their genetic information to help them achieve their health, fitness and nutritional goals.

According to Prenetics, the deal would add a proven business-to-consumer channel to its already strong business-to-business offerings via large insurers and corporates.