Job Alert: Integrated Multi-Channel Marketing Manager at Bayer, Malaysia
July 23, 2021 | Friday | News
Implement global IMCM strategies on local level by providing expertise and consultancy support cross-functionally. Ensure frequent updates on IMCM workstreams and deliverables locally
Develop and lead IMCM platforms and processes whilst driving change of behavior across relevant stakeholders
Implement global IMCM strategies on local level by providing expertise and consultancy support cross-functionally. Ensure frequent updates on IMCM workstreams and deliverables locally
Drive optimal usage of IMCM platforms/processes by governing and monitoring its KPIs to track platform utilization. Be the expert and go-to person for any digital platform/content/training/change management enquiries
Create and execute Change Management and Training Plans to roll out IMCM capabilities on market-level as well as to secure the organizational buy-in
Develop essential IMCM and digital knowledge/skills/capabilities in Bayer Malaysia to change the behavior across relevant stakeholders. Align local capability building with the global/regional IMCM function
Manage creative, media and other Content production vendors to develop and deploy integrated multi-channel marketing campaigns according to established best-practice standards
Drive the performance of local IMCM brand campaigns by guiding Business Units on developing and managing IMCM campaigns allowing more impactful, efficient and customer-centric activations via the orchestration of media, channels and tactics both on- and offline
In depth understanding of competitive environment, consumer market trends and insights
Collaborate with SFE & Training Team to generate insights on sales force effectiveness, e.g. SFE KPIs, sample uptake, CME attendance, Sales & Capability scores and other KPI Metrics
Work closely with SFE Team in areas such as Segmentation & Targeting
WHO YOU ARE:
Bachelor's Degree in Marketing, IT or any Business related subject
At least 3 years of professional experience in multi-channel management within the Pharma industry, e.g. closed-loop Marketing, eDetailing, web/mobile solutions or social media
At least 3 years of relevant experience with Veeva- Salesforce & Medical CRM, Veeva Vault platforms with proven skills in digital platforms, content, training & change management
Digitally savvy with experience in IMCM process development/execution and implementation/ tracking of multi-channel projects. Strong stakeholder management, communication, interpersonal and collaboration skills to work effectively with senior management, cross-functional and crosscountry teams
Highly innovative with ideas and creative concepts; strong analytical, leadership and change management skills
Prior experience in handling projects from inception to conclusion, leading cross-functional project teams and conducting trainings on digital & multi-channel marketing initiatives will be required
Mature, fast learner, resourceful and work independently with minimal guidance
High proficiency in English, both written and spoken
Strong business acumen and insights with excellent strategic thinking and operational skills
